ITHALA REPOSITIONING

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In our strategic manoeuvring, we adopted a dynamic two-pronged approach, coupled with an energetic campaign to maximize impact:

1. Native Advertising Campaign and Op-Eds:
   • We initiated our campaign with a native advertising thrust, strategically placing content to seamlessly integrate with the user experience.
   • Building upon this, we strategically deployed op-eds in vernacular newspapers, providing a thought leadership platform to articulate key messages and perspectives.
2. Brand Repositioning and Public Image Enhancement:

• • A pivotal element of our strategy involved a comprehensive repositioning of the IDFC brand and its public image.
  • To achieve this, we aligned the entity with the broader conversation surrounding the post-COVID-19 landscape and the economic aftermath of the July unrest. Notably, the face of this campaign was none other than the Group Chief Executive Officer, adding a human and authoritative touch.

3. Intellectual Connection to Inclusive Economy:

• • We strategically endeavoured to forge an intellectual connection between the mandate of the IDFC and the overarching concept of an inclusive economy.
  • Placing the entity at the epicentre of township and rural economic discourse, our approach aimed to position IDFC as a driving force in shaping economic narratives in these crucial spheres.

This comprehensive approach aimed not only to enhance brand visibility but also to strategically position IDFC as a thought leader actively contributing to critical economic conversations and initiatives.

• In our strategic maneuvering, we adopted a dynamic two-pronged approach, coupled with an energetic campaign to maximize impact:

1. Native Advertising Campaign and Op-Eds:

1. • We initiated our campaign with a native advertising thrust, strategically placing content to seamlessly integrate with the user experience.
   • Building upon this, we strategically deployed op-eds in vernacular newspapers, providing a thought leadership platform to articulate key messages and perspectives.
2. Brand Repositioning and Public Image Enhancement:

1. • A pivotal element of our strategy involved a comprehensive repositioning of the IDFC brand and its public image.
   • To achieve this, we aligned the entity with the broader conversation surrounding the post-COVID-19 landscape and the economic aftermath of the July unrest. Notably, the face of this campaign was none other than the Group Chief Executive Officer, adding a human and authoritative touch.
   • Intellectual Connection to Inclusive Economy:
2. • We strategically endeavored to forge an intellectual connection between the mandate of the IDFC and the overarching concept of an inclusive economy.
   • Placing the entity at the epicenter of township and rural economic discourse, our approach aimed to position IDFC as a driving force in shaping economic narratives in these crucial spheres.

This comprehensive approach aimed not only to enhance brand visibility but also to strategically position IDFC as a thought leader actively contributing to critical economic conversations and initiatives.