The Brief

UMLANDO WETHU

UMLANDO WETHU, is a collection combining documentaries, exhibitions, lectures, podcasts, native marketing, social media dialogues and a comic book, all aimed at contributing to the reconstruction of African heritage and scholarship.

Goal

To make African history inescapable part of national popular culture and sustainable dialogue.

Objectives

Promote oral history, cultural heritage and language.

Approach

Assembled an editorial team consisting of historians, linguists and writers.
Developed a style guide for the supplement including design guidelines for visual identity elements, icons, interface components, and headings.
Developed a library of photography and video reflective of cultural heritage and ceremonies.

Results

Published bi-weekly supplement inserted in Bayede-Iphepha laboHlanga.
Produced 10 podcast shows for public consumption. Shows were distributed through various platforms.
Regular hosting of oral history colloquiums and YouTube interviews

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The Brief

UMLANDO WETHU

Goal

Objectives

Approach

Results

Pages

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